5 Essential Tools for Market Research and Competitive Analysis

1. Factiva

Factiva is a comprehensive news and information database that provides access to over 30,000 sources from around the world.

It is an excellent tool for keeping up with industry news, tracking competitors, and conducting in-depth research on specific topics.

Bloomberg is a leading provider of financial news, data, and analysis.

It offers a wide range of tools for market research, including real-time stock quotes, company profiles, and industry reports.

IBISWorld is a leading provider of market research reports and industry analysis.

Its reports cover a wide range of industries, including healthcare, technology, and manufacturing.

Statista is a leading provider of statistics and market data.

Its database includes over 1 million statistics on a wide range of topics, including demographics, economics, and consumer behavior.

Google Trends is a free tool that allows you to track the popularity of search terms over time.

It is a valuable tool for understanding consumer demand and identifying emerging trends.